SEO (Search Engine Optimization) is the process of optimizing a website or web page to be visible on the search engine’s unpaid result. Normally a user would enter a keyword in the search bar and scroll through the search engine and wouldn’t even bother going to the search engine’s second page anymore or other pages for that matter unless they are very desperate in getting an answer ore about the topic they’ve been searching for. Some don’t even scroll down through the SERP anymore, they just click the first two pages in the results and just deal with it or change the keyword they typed. The goal of SEO is for your website or web page to appear on at least the first two pages of the search engine results page or SERP. There isn’t an equation in developing a website or web page that will catapult you to the top of the search engine results page. Google frequently changes their algorithm to avoid the attempts in creating such equations. One tip though is to include in the content of your website the topics on what people might actually typed in to find your website. OFF PAGE SEO Off Page is how popular your website or web page is. Off-page SEO focuses on increasing the authority of your website, blog, or article through getting links from other websites or submitting your website in public directories. ON PAGE SEO On page seo is what your website is about or what your website rank for. It includes: CONTENT Having a good quality content for your website or web page is important. The content of your website is what captures the user’s attention to visit your website . Here’s an example, your site is about different breed of dogs. Rather than just talking about different breeds of dogs, try to be creative. Try to rank these different breeds of dog and talk about which dog breed is better for different aspects like for tropical places and for people who doesn’t like very hairy dogs. And have a title like “Top 10 dogs for people who live in tropical places” rather than generally “Different dog breeds”. This way you capture more people, have more traffic and satisfy the right user. KEYWORDS These are what the user enters’ in the search bar of the search engine for them to find your website or web page. Keywords are what is usually used by bloggers for their blog to appear more on the top of search engines. INTERNAL LINKS A clear example of the use of internal links is Wikipedia. This internal links is one of the reason why you usually see Wikipedia’s page on the top of the search engine results page. This internal links are the words in an article that is linked to other pages on the blog or other websites or web pages. Using eternal links is rather tricky because you don’t what your blog to look spammy for having too many internal links and have no content quality or value. ALT TAGS Alt tags are HTML element that allows you to provide alternative information for an image. This gives your site another probability to show on the search engine and to help the search engine understand what your page is about. HOW SEARCH ENGINE OPERATE?