It all begins with the words that the people typed into a search box.
Keyword Research is one of the most important and high return activities in SEO. However, ranking for the right keywords can benefit or detriment your website.
It’s always about getting the right visitors to your site. With the help of keyword research; you can predict shifting visitor demands, react to the state in social marketing, and create the content that the web searches are currently seeking. If you can master the art of finding the right keywords for your website, you’ll not only benefit from more search engine traffic but you’ll also know your customers better than your competition. And when you tailor your on-page SEO around the right keywords, you’ll watch your site jump to the top of Google and land you more traffic in the way.
The Guide to Generating the right Keywords:
- Know the keywords you already rank for
If you own a website that has been around for a while, you should be already ranking in for a few keywords. Finding out what they are is a good way to start your keyword research.
- Know the keywords your competitors are ranking for
- Use the best Keyword Research tools
Google Keyword Planner is the best place to begin your keyword research.
With Keyword Planner, you can:
- Search for new keywords
- Get search volume for a list of keywords
- Get traffic forecasts for a list of keywords
- Multiply keyword lists to get new keyword ideas