Meta tags are a great way for Webmasters to provide search engines with information about their sites. (They) can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. (They) are added to the <head> section of your HTML page. -GOOGLE
- Meta Title
<title>This Is the Meta Title</title>
The meta title is what is seen by web searchers and it is used by the search engines to help it index the page.Keeping the title at or under 55 characters, including spaces and punctuation, is best for display in the SERP.
- Meta Description
<meta name=”description” content=”A description of the page” />
The meta description provides a short description of the page by keeping it within 160 characters, and catchy to the web searcher’s attention.
- Meta Keywords
<meta name=”keywords” content=”meta keywords, keywords, meta tag keywords, meta tags” />
The meta keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. Meta keywords are distinguished from regular keywords because they appear “behind the scenes,” in the source code of your page, rather than on the visible page or the SERP.
The next task that was assigned to us on our SEO session was writing the meta content of http://www.bicoldirectories.com and all its sub pages. We had some help from Google’s Keyword Planner on our keyword research for the meta title, description, and keywords of the web pages, and from our competitors. It’s also important to check your place on the SERP with the keywords that you have chosen along the way. https://www.serplab.co.uk/serp-check.php
You should use keywords and phrases in the meta content that will help both the web searchers and the search engine know what your page is about.
Importance of Meta Tags